Square Interactive Design Limited

Why a strong visual identity will boost your business

Creating a strong visual identity can be an unwanted expense for a business owner. But get it right, and it will help you stand above the competition.  And at the heart of your visual identity is your logo.

A strong logo and visual identity has a significant impact on a company’s performance, as it creates familiarity, which creates recognition, which creates trust, which then creates investment, which leads to more profit.

You are here because...

You are launching a new business

You need a visual identity that repositions your business in the market

Your current identity is looking tired, and it’s time for a new one

You realise your competitors have stronger brands
Your logo needs updating

Your business has changed direction, you need a new logo to reflect this

You are launching a product and want to do it right

You want to appeal to a new or wider clientele

Whatever the reason, we can help

Visual identity is the collection of all elements that a company creates to portray the right image to its consumer.

With your logo or logotype as the foundation — your visual identity is what makes you instantly recognisable to your customers. Your audience will associate your identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive you as a company.

Your visual identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you.

The more cohesive and consistent your visual identity is, the easier it is for others to understand and connect with your company. 

When creating a visual identity, you need to pick the right visuals and content to represent you, and maintain a consistent style and tone to support your business’ brand.

Why people like working with us…

Transparent pricing
The price you’re quoted is the price you’ll pay, it’s that simple

Effective results
We’re not all about pretty design, your visual identity will look awesome but not at the expense of your main aims

The full package
We can help with other items that complement your new look

Right first time approach
Our approach makes sure we never waste your time

Jargon free
We’ll talk to you in your language, no technical jargon here!

Is it time for your new Visual Identity?


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